Industry Focus
Cannabis & CBD
Digital Infrastructure
Google rejects your ad campaigns. Meta deletes your Instagram without warning. Your payment processor dropped you last quarter. Weedmaps charges $3-5K/month and shows your competitors next to you. The cannabis businesses building real equity are the ones investing in digital infrastructure they actually own.
Operating Reality
Cannabis is the only legal industry that operates with the digital constraints of an illegal one. Most cannabis marketing agencies don't build for this reality:
Every major advertising platform bans cannabis. Google Ads, Meta Ads, TikTok, LinkedIn, Twitter/X, Snapchat. All of them. The $200B+ digital advertising market that every other industry relies on is completely unavailable to you. Organic search, email, and SMS are your only reliable digital acquisition channels. If your website isn't built to dominate organic search, you have no growth engine.
Weedmaps and Leafly have positioned themselves as the "Google" of cannabis, and they charge accordingly. At $2,000-5,000+/month, these platforms display your dispensary alongside every competitor in your zip code. The customer sees your menu next to three other dispensaries and chooses on price or proximity. You're paying to be commoditized. And if Weedmaps changes their algorithm or pricing (which they do regularly), your traffic disappears overnight because you built nothing you own.
Payment processing is existential infrastructure, not a feature. Square, Stripe, and PayPal all prohibit cannabis. You're cycling through high-risk processors charging 5-8% plus rolling reserves that tie up 10% of your revenue for 6 months. When your processor drops you (and they will), your online ordering goes dark until you onboard a new one. Your website architecture must be built to survive processor changes without a rebuild.
Your cannabis license is your business. One marketing compliance violation, one prohibited health claim, one improperly age-gated page, and your state cannabis control board can take action. California, Colorado, Massachusetts, New York, Illinois, and every other legal state have different rules about what you can say, show, claim, and promote. Generic marketing agencies don't understand that "CBD helps with anxiety" can be a compliance violation, or that discount advertising is prohibited in certain states. Your digital infrastructure must be compliant by design, not by accident.
What we actually fix
SEO-first visibility bypasses ad bans. Organic content that ranks for cannabis and CBD searches-the only reliable digital acquisition channel that grows with you.
Compliant content navigation. Educational content that establishes authority without crossing regulatory lines in your operating jurisdictions.
Local SEO drives dispensary traffic. Google Business optimization and local content for "dispensary near me" searches that fill physical locations.
Systems we build
Each capability applies specifically to cannabis & cbd operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We spend $3K/month on Weedmaps. Can we actually reduce that dependency?
Yes, but it requires building your own organic infrastructure first. Weedmaps captures dispensary searches that your own website should rank for. We build local SEO and content that ranks for "dispensary near me," "dispensary in [city]," and product-specific searches like "best edibles [city]" or "live rosin near me." As your organic traffic grows, you reduce Weedmaps spend. The critical difference: Weedmaps visitors see your competitors alongside you. Organic visitors to your website only see you. Most dispensaries begin reducing platform spend within 6-8 months of organic investment.
Our payment processor dropped us again. How do you build checkout that survives that?
This is the single most common operational disruption for cannabis e-commerce. We build your storefront architecture to be processor-agnostic. When you need to switch from one cannabis-specific processor (Aeropay, CanPay, Paybotic, Hypur) to another, the swap requires a configuration change, not a website rebuild. We also implement multi-processor fallback so if your primary provider goes down, checkout routes to your backup automatically. For dispensaries still running cash-heavy, we build clear messaging about accepted payment methods and nearby ATM locations to reduce walk-away rates.
Our Instagram keeps getting deleted. What's the alternative?
Meta will continue deleting cannabis accounts. It's not a matter of if but when. The alternative is building owned audiences you control: SMS subscriber lists (compliant with state cannabis marketing regulations), email lists with proper opt-in, and loyalty programs accessible through your own website or app. When Instagram deletes your page and your 15,000 followers vanish overnight, your SMS list of 8,000 opted-in customers is untouched. We build the infrastructure for capturing and communicating with your audience through channels that cannot be revoked by a platform that doesn't want you on it.
This works for:
Licensed operators committed to compliant growth
Dispensaries ready to invest in organic visibility
CBD brands needing e-commerce authority positioning
This is not for:
Unlicensed operations
Businesses seeking paid advertising management
If compliant digital growth matters to your cannabis business, we should evaluate your current infrastructure.