Industry Focus
Cleaning Services
Digital Infrastructure
Handy pays gig workers $12-15/hour and charges homeowners $100+. Thumbtack sends your quote to the same prospect alongside four competitors. Molly Maid and Merry Maids have brand recognition you can't match. Your path to profitability runs through one metric: converting one-time cleans into recurring clients who never comparison shop again.
Operating Reality
The cleaning industry has the worst combination of high trust requirements and low perceived differentiation. Most cleaning company websites make it worse:
Gig economy platforms have commoditized cleaning labor. Handy, Taskrabbit, and Nextdoor connect homeowners with individuals charging cash rates with no insurance, no bonding, and no background checks. You carry $2M in liability coverage, perform background checks, and train employees for weeks. But when your quote is 2x the gig price, the homeowner doesn't understand what they're paying for because your website never explains it.
Lead platforms sell you into a bidding war. Thumbtack sends every lead to 3-5 competitors simultaneously. The prospect receives multiple quotes within minutes. The only differentiator visible at that stage is price, so you either win by being cheapest (destroying your margin) or lose to someone who is. Your cost per acquisition from these platforms keeps rising while your close rate drops.
The entire business model depends on recurring conversion, and most cleaning websites ignore it. A one-time deep clean client costs $40-60 to acquire and generates $200-400 in revenue. A recurring bi-weekly client generates $5,000-8,000 over the relationship at the same acquisition cost. Yet most cleaning websites have a generic "request a quote" form and zero infrastructure for presenting recurring plans, facilitating auto-rebooking, or nurturing one-time clients into regulars.
Commercial contracts are your highest-value opportunity and your biggest digital blind spot. A single office cleaning contract generates more annual revenue than 20-50 residential clients. But your website markets exclusively to homeowners. The property manager searching for janitorial services can't find you, and even if they did, nothing on your site addresses their evaluation criteria: insurance minimums, square footage capacity, after-hours access, and compliance requirements.
What we actually fix
Trust architecture converts visitors. Background checks, insurance, and satisfaction guarantees front and center. Team profiles and customer reviews build confidence.
Local SEO dominates search. Google Business optimization, citation consistency, and review generation push you into the top 3 results.
Recurring conversion builds LTV. Systems that move one-time cleans into weekly or bi-weekly regulars-where the real profit lives.
Systems we build
Each capability applies specifically to cleaning services operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We get most of our leads from Thumbtack and Yelp. How do we stop depending on them?
Thumbtack and Yelp sell every lead to multiple competitors, which is why you're quoting against 3-4 other companies and winning on price instead of value. We build your own organic lead generation through local SEO that ranks for "house cleaning service [city]" and "maid service near me." When a prospect finds you directly through Google, you're the only company they're contacting. Close rates from organic traffic are 3-5x higher than platform leads because there's no instant comparison. Most cleaning companies can begin reducing platform spend within 4-6 months of organic SEO investment.
How do we convert one-time deep clean customers into recurring clients?
The conversion window is the first clean itself and the 48 hours after. We build this into your digital infrastructure: recurring plan presentation during the booking process (not buried on a separate page), post-clean follow-up sequences with plan enrollment offers, and reactivation campaigns for past clients who didn't convert. The math is simple: a one-time deep clean generates $200-400 in revenue at an acquisition cost of $40-60. A recurring bi-weekly client generates $5,000-8,000 over the relationship at the same acquisition cost. Your website should be engineered to move every client toward recurring.
We're bonded, insured, and background-checked. How do we make that matter to prospects?
Right now it doesn't matter because prospects can't see it. The homeowner comparing your $180 quote against a $90 quote from someone on Nextdoor doesn't understand the difference. We build trust infrastructure that makes your professionalism visible immediately: background check verification badges, insurance documentation, detailed employee training descriptions, and satisfaction guarantees. These aren't buried in a footer or FAQ. They're in the hero section, on the booking page, and in every confirmation email. The goal is making the cheaper alternative feel risky, not just more affordable.
This works for:
Cleaning companies ready to build recurring client bases
Businesses with capacity for the volume we generate
Companies differentiating on quality, not price
This is not for:
Startups without review generation capacity
Companies competing primarily on lowest price
If recurring revenue and local dominance matter to your cleaning business, we should evaluate your current digital infrastructure.