Industry Focus
Insurance Agencies
Digital Infrastructure
GEICO spends $2B/year on advertising. Lemonade binds policies in 90 seconds. Your carrier-provided template website sits at position 47 on Google. The independent agents winning are the ones who own their digital infrastructure and dominate local commercial lines that apps cannot underwrite.
Operating Reality
Independent insurance agencies are being squeezed from every direction, and most are using digital tools designed to keep them dependent:
Your carrier-provided website is a liability, not an asset. TrustedChoice, Safeco agent sites, and Hartford agent portals generate templated pages with no SEO value, identical to thousands of other agents. You don't own the domain, you can't customize the content, and if you change appointments, your entire digital presence disappears overnight.
InsurTech companies are winning on experience, not expertise. Lemonade, Next Insurance, and Hippo offer instant quotes and mobile-first binding. They're terrible at complex commercial coverage but excellent at converting the personal lines prospects who used to call you. Every year, the floor rises on what technology handles without an agent.
Your commercial lines expertise is invisible online. Most agency websites give commercial lines one paragraph and a bullet list. Meanwhile, the contractor searching "general liability for subcontractors" or the restaurateur searching "liquor liability insurance" finds a specialist agency or direct carrier because you haven't built the niche content that demonstrates your expertise. Commercial lines is your highest margin book, and you're invisible for it digitally.
Mono-line accounts are your retention risk. Industry data consistently shows 25-35% annual churn on mono-line accounts versus under 10% on three-plus-line accounts. Every auto-only or home-only client is a defection waiting to happen when GEICO runs their next campaign. Your website does nothing to support account rounding.
What we actually fix
Quote request optimization captures serious buyers. Conversion-focused forms that gather intent and qualify leads before you invest quote time.
Local authority positioning beats direct carriers. Content and SEO targeting your service area where independent agents can outserve national call centers.
Line-specific landing pages capture specialized searches. Dedicated pages for each product line with distinct messaging and conversion paths.
Systems we build
Each capability applies specifically to insurance agencies operations.
Proof and context
Common questions
We have a website from our carrier portal (TrustedChoice, Safeco, Hartford). Why do we need our own?
Because you don't own it. Carrier-provided sites are templated, have zero local SEO value, and disappear if you change appointments. More importantly, Google sees thousands of near-identical pages and ranks none of them. Your agency needs a website you control, with original content, your domain equity, and local optimization. When a prospect searches "insurance agent in [your city]," the agents with their own optimized sites appear. Carrier templates do not.
Our best revenue comes from commercial lines. Can you help us attract more commercial accounts?
Commercial lines are where independent agents have the most structural advantage over direct carriers. Lemonade can bind a renter's policy in 90 seconds but cannot underwrite a contractor's GL with wrap-up provisions. We build industry-specific commercial pages: "restaurant insurance," "contractor insurance," "professional liability for consultants." Each page speaks the language of that industry's exposures and demonstrates you already understand their coverage needs before the first conversation.
How do you help us retain clients when direct carriers are constantly poaching on price?
Mono-line accounts churn at roughly 3x the rate of multi-line accounts. The single most effective retention strategy is account rounding. We build post-bind nurturing sequences that identify cross-sell opportunities. An auto-only client receives education on umbrella coverage. A BOP client learns about cyber and EPLI. Every additional line you write increases switching costs and retention rates. This isn't theoretical; carriers track it in their own data and reward it in your contingency calculations.
This works for:
Agencies ready to own their leads instead of buying them
Agents with capacity for the quote volume we generate
Multi-line agencies needing organized digital presence
This is not for:
Captive agents with carrier marketing restrictions
Agencies seeking only social media presence
If lead generation and local market dominance matter to your agency, we should evaluate your current digital infrastructure.