Industry Focus
Landscaping
Digital Infrastructure
LawnStarter and TaskEasy are commoditizing basic lawn care at $29/visit. Commercial contracts worth $5,000/month go to whoever shows up first in Google. Your design/build portfolio represents $50,000+ projects that deserve premium digital presentation, not a website that leads with mowing prices.
Operating Reality
The landscaping industry is being pulled apart by platform commoditization on one end and commercial contract consolidation on the other. Most company websites are stuck in the middle, serving neither market well:
LawnStarter, TaskEasy, and Lawn Love have created an on-demand mowing marketplace that prices basic lawn care at $29-49/visit using gig workers with consumer equipment. They're not taking your $50,000 design/build projects, but they're eroding your residential maintenance base by training homeowners that lawn care is a commodity to be purchased through an app. Your maintenance revenue subsidizes your design/build operations. When that base erodes, the entire business model weakens.
Crew costs are the largest fixed expense in landscaping, and they don't flex with seasonal demand. You employ 8-15 people from March through November, carrying payroll, workers' comp, equipment financing, and fuel costs regardless of whether it's a $200,000 revenue month or a $40,000 month. Companies that survive seasonal volatility have enough commercial maintenance contracts to cover crew costs year-round. Companies that don't are constantly hiring in spring and losing trained employees in winter.
Commercial maintenance contracts represent 10-50x the annual revenue of residential accounts, but most landscaping websites market exclusively to homeowners. A property management firm searching "commercial landscaping service [city]" evaluates crew capacity, insurance documentation, seasonal schedules, and contract terms. An HOA searching "landscaping company for HOA" wants references from similar communities and evidence you can manage common area maintenance at scale. Neither buyer finds what they need on a website built for residential lawn care.
Design/build and maintenance are two fundamentally different businesses operating under one brand. The homeowner planning a $75,000 outdoor living space evaluates portfolio quality, material expertise, and design vision. The homeowner wanting weekly mowing evaluates price and availability. Your website cannot lead with both messages simultaneously without undermining at least one. The landscaping companies growing fastest have structurally separated these two identities in their digital presence.
What we actually fix
Design/build portfolio architecture attracts premium projects. Immersive galleries, case studies, and design process documentation that signal you operate at the $50,000+ level and separates your brand from commodity lawn care.
Commercial content captures high-value contracts. Dedicated pages for property management, HOA, and commercial clients with crew capacity, insurance documentation, and contract capabilities that commercial buyers evaluate.
Year-round content smooths seasonal revenue. Campaigns for each season's services that generate leads before the season starts, keeping crews busy and revenue predictable.
Maintenance enrollment infrastructure competes with platforms. Online plan enrollment with transparent pricing and complete service packages that give homeowners a reason to choose a professional relationship over a gig-economy app.
Systems we build
Each capability applies specifically to landscaping operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
LawnStarter and similar apps are undercutting our mowing prices. How do we compete?
You don't compete with LawnStarter on mowing price. You compete on relationship and scope. A gig worker with a consumer mower can't provide property assessments, seasonal treatment programs, or landscape design consultations. We build your residential maintenance offering as a full property care program, not a weekly mow. Online enrollment with transparent annual pricing, included services (fertilization, aeration, seasonal cleanup), and an upsell path to design/build work. Clients who enroll in a full-service maintenance program don't comparison-shop on LawnStarter because they're buying a relationship with a professional, not a commodity transaction with an app.
We want more $50K+ design/build projects. Our website mostly shows lawn care. What do we change?
Structurally separate your digital presence into two experiences. Design/build prospects get immersive project galleries, design process documentation, material expertise content, and case studies with budgets and timelines that signal you operate at this level. Maintenance clients get service packages, seasonal schedules, and online enrollment. The homeowner considering a $75,000 outdoor living transformation needs to see your portfolio within two clicks, not scroll past your mowing prices. Most landscape companies that add a dedicated design/build section with 10-15 project case studies see a measurable shift in inquiry quality within 60 days.
How do we start winning commercial maintenance contracts through our website?
Build the content property managers are searching for. A commercial maintenance page addressing crew capacity, equipment fleet, insurance minimums ($2M+ liability is standard for commercial), seasonal service schedules, and snow removal capability signals you operate at the scale commercial buyers require. Target "commercial landscaping [city]," "HOA landscaping service," and "property management landscaping" with dedicated pages. One commercial contract at $5,000/month covers 50+ residential mowing accounts and stabilizes your crew employment through seasonal fluctuations. Most landscaping websites have zero commercial content, which means the barrier to visibility is low.
This works for:
Landscaping companies pursuing $50,000+ design/build projects that need portfolio-worthy digital presence
Companies building commercial maintenance contract bases for year-round crew stability
Businesses ready to structurally separate design/build from maintenance in their digital strategy
This is not for:
Mowing-only operations without design/build capability or commercial capacity
Companies competing primarily on price with commodity lawn care platforms
If winning premium projects, commercial contracts, and year-round revenue stability matter to your landscaping business, we should evaluate your current digital infrastructure.