Industry Focus
Online Courses
Digital Infrastructure
Udemy prices your topic at $12.99. Coursera offers university credentials. Your $997 course has an 8% completion rate, which means 92% of students never got the transformation you promised. The platform you chose (Teachable, Kajabi, Thinkific) hosts your content but doesn't solve your conversion or completion problems. We build the infrastructure that does both.
Operating Reality
The online course industry has a conversion crisis and a completion crisis, and most course creator websites address neither:
Udemy, Coursera, and edX have permanently altered price expectations for online education. Udemy runs perpetual sales pricing courses at $12.99-$19.99 regardless of quality. Coursera partners with Harvard, MIT, and Stanford to offer university-branded certificates for $49/month. Your independent $997 course competes against commodity pricing on one end and institutional credibility on the other. Every prospect who encounters your topic on Udemy first is price-anchored at $14, and your sales page must overcome that anchor before addressing any other objection.
Teachable, Kajabi, and Thinkific have created platform dependency that most course creators don't recognize until they try to switch. Kajabi ($199/month) bundles email, pages, checkout, and hosting into an all-in-one ecosystem that's convenient until you outgrow it. Teachable ($119/month) offers more flexibility but requires external tools for email, pages, and analytics. Thinkific ($99/month) is affordable but constrains design and branding. Every platform embeds switching costs: migrating students, rebuilding pages, reconnecting integrations. Most creators change platforms 1-2 times in their first three years, losing weeks of work each time.
Self-paced online courses have an average completion rate of 5-15%. This is the most important and most ignored metric in the course business. A student who doesn't complete your course never gets the transformation your sales page promised. They're 4-5x more likely to request a refund. They'll never leave a positive review. They'll never buy your next product. They'll never refer a friend. Your funnel optimizes for enrollment. Nothing in your infrastructure optimizes for completion. The completion problem isn't about content quality. It's about post-enrollment engagement infrastructure that most course platforms provide no tools for.
Cohort-based courses convert at 2-3x the rate and complete at 5-10x the rate of self-paced alternatives, but they require fundamentally different infrastructure. Enrollment windows, countdown mechanics, waitlist management, live session scheduling, community provisioning, and capacity limits that create genuine scarcity. Most course creator websites are built for self-paced evergreen sales with a perpetually-open checkout. Adding cohort launches to this infrastructure requires rebuilding the funnel for time-bound urgency, which is architecturally different from persistent availability.
What we actually fix
Anti-commodity positioning justifies premium pricing. Sales page infrastructure with transformation positioning, student result showcases, and ROI calculators that address the Udemy price anchor directly and mathematically.
Platform-agnostic funnel architecture survives platform switches. Sales pages, email sequences, and checkout flows on your domain that integrate with any course platform through APIs, so switching from Teachable to Kajabi doesn't require rebuilding your marketing infrastructure.
Completion-optimized post-enrollment systems reduce refunds and generate testimonials. Automated progress tracking, re-engagement sequences, and accountability features that push completion rates from 10% to 40-60%.
Cohort launch infrastructure enables high-conversion enrollment windows. Countdown mechanics, waitlist systems, capacity limits, and live session scheduling that create genuine urgency and drive 2-3x higher conversion rates than evergreen self-paced sales.
Systems we build
Each capability applies specifically to online courses operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
Udemy has my topic for $12.99. How do I justify charging $997?
You don't compete with Udemy on information. You compete on transformation. Udemy sells 8-hour video courses with no accountability, no community, no instructor access, and a 5% completion rate. Your $997 course includes live coaching, peer cohorts, accountability systems, and a completion framework that actually delivers the outcome. Your sales page must make this distinction explicit: "The information is everywhere. The transformation requires structure, accountability, and guidance." We build sales infrastructure that positions your course as an investment with measurable ROI, not a content purchase comparable to a Udemy listing. Student result showcases and ROI calculators make the value gap visible and mathematical, not emotional.
We're on Teachable but thinking about switching to Kajabi. Should we wait to build our funnel?
No, and this is exactly why we build platform-agnostic funnel infrastructure. Your sales pages, email sequences, and checkout optimization live on your domain, not inside Teachable or Kajabi. They integrate with your course platform through APIs and embed codes. When you switch platforms (and the average course creator switches 1-2 times in the first three years), your entire marketing infrastructure survives intact. You rebuild the student experience inside the new platform, not the sales machine that fills it. Waiting to build your funnel until you've "chosen the right platform" is the most common form of revenue-destroying procrastination in the course business.
Our completion rate is around 10%. Is that normal? How do we fix it?
A 10% completion rate means 90% of students never got the transformation you sold. It is unfortunately normal for self-paced courses, and it's the single biggest threat to your business. Non-completers request refunds at 4-5x the rate of completers. They leave negative reviews. They never buy your next course. We build post-enrollment infrastructure that drives completion: automated progress emails ("You're 40% through Module 3 - here's what's next"), milestone celebrations, re-engagement sequences for stalled students, and accountability check-ins. Courses with structured completion systems achieve 40-60% completion rates. That means 4-6x fewer refund requests, 3-4x more testimonials, and a dramatically larger pool of buyers for your next product.
This works for:
Course creators with proven content and student results ready to scale enrollment
Experts transitioning from 1:1 delivery to repeatable course-based revenue
Established creators with completion rate problems costing them refunds and repeat sales
This is not for:
First-time creators without validated course content or student testimonials
Creators looking for quick-launch templates without investing in proper funnel architecture
If premium course enrollment, completion rate optimization, and platform-agnostic infrastructure matter to your course business, we should evaluate your current digital systems.