Industry Focus
Solar & Renewable
Digital Infrastructure
Solar sales are tough. You're fighting skepticism, complexity, and long cycles. Brochure websites fail. You need a 24/7 digital education engine that qualifies leads before your team invests.
Operating Reality
Solar company digital systems fail lead generation for education and qualification reasons:
Homeowner skepticism is the default starting position. Years of aggressive door-to-door sales tactics and misleading savings claims have eroded trust in the solar industry. Homeowners have heard exaggerated ROI projections before. Trust must be built through transparent education with real numbers, not marketing hype. The companies closing deals are the ones whose websites provide honest ROI calculations, not inflated savings projections that collapse during the sales visit.
The $25K-$35K purchase decision spans 2-6 months with prospects simultaneously comparing SunRun, Tesla Solar, local installers, and community solar programs on EnergySage. Roof condition, orientation, shading, ownership status, and credit qualification all determine whether a lead can actually convert. Lead aggregators sell shared leads at $20-80 each with 2-5% close rates. Without digital pre-qualification, sales teams run $300 site assessments on prospects who never qualified in the first place.
The federal ITC at 30% through 2032, state rebates like California's SGIP and New York's NYSERDA programs, net metering policies that vary by utility, and PACE financing create a landscape too complex for a generic paragraph on your website. Content must be state-specific, utility-specific, and updated as incentive structures change. The companies winning are the ones with interactive ROI calculators and financing comparison tools that make the math immediate.
National installers like SunRun, Tesla Solar, and Vivint Solar outspend local companies 100-to-1 on marketing. They dominate branded and generic solar searches in most markets. Local installers often provide better quality, service, and pricing, but lose the digital visibility battle. Without deliberate local SEO targeting "solar installers [city]" and educational content establishing local authority, you are invisible next to the national brands.
What we actually fix
Educational content builds trust. ROI calculators, tax credit explainers, and local case studies that address skepticism with facts.
Lead qualification protects sales capacity. Intake forms that capture roof type, ownership status, and credit qualification before sales investment.
Local SEO captures high-intent searches. Content for "solar installers [city]" and related terms targeting homeowners actively researching.
Systems we build
Each capability applies specifically to solar & renewable operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
How do you help solar companies compete with national installers?
Local installers beat SunRun, Tesla Solar, and Vivint on service quality, pricing, and long-term support, but lose on digital visibility. We fix that through local SEO dominance: ranking for "solar installers [city]," "solar panel cost [state]," and "best solar companies near me." We build content that emphasizes what national installers structurally cannot deliver: local permitting expertise, knowledge of utility-specific net metering policies, responsive warranty service from a company that will still be in your city in 10 years, and pricing transparency without high-pressure sales tactics. Google's local algorithm favors single-location businesses with strong review profiles. With systematic review generation and local content, independent installers consistently outrank national brands in the map pack.
What about lead generation in solar?
We build multi-step qualification funnels that filter leads before they consume sales team time. The intake captures roof ownership, roof age and condition, monthly electricity spend, credit range, and property details that determine installation feasibility. Qualified leads get routed to immediate sales outreach with full context. Unqualified prospects receive educational content that nurtures them until they are ready. Compare this to EnergySage or Modernize leads at $20-80 each shared with 3-4 competitors: our organic leads are exclusive, pre-qualified, and cost a fraction per acquisition once the infrastructure is built. Most solar companies see 30-50% higher close rates on website-generated leads versus aggregator leads.
How do you handle the complex solar sales cycle?
Through educational content infrastructure that nurtures prospects across the 2-6 month research journey. That includes an interactive ROI calculator that provides instant savings estimates based on electricity usage, state-specific incentive guide pages explaining the federal ITC, local rebates, and net metering policies, financing comparison content covering loan, lease, PPA, and cash purchase options, and automated email sequences triggered by calculator usage or guide downloads. Each piece builds trust and moves the prospect closer to requesting a quote. By the time they schedule a site assessment, they have already answered their own objections through your content. The sales team closes educated buyers instead of spending the first meeting overcoming basic skepticism.
This works for:
Solar installers committed to qualified lead generation
Companies with sales capacity for increased leads
Installers expanding into new territories
This is not for:
Companies without lead qualification capacity
Startups without installation track record
If qualified lead generation and educational positioning matter to your solar business, we should evaluate your current digital infrastructure.