Industry Focus
Medical Spas
Digital Infrastructure
Groupon commoditized your entry-level treatments. RealSelf controls your reputation. Allergan and Galderma loyalty programs benefit the manufacturer network, not your retention. We build infrastructure that repositions your practice above the discount noise.
Operating Reality
The medical spa industry has a margin crisis disguised as a growth story. Most med spa websites are making it worse:
Groupon permanently altered price expectations in aesthetics. Practices that ran promotional deals to fill empty chairs created a client base that views $99 Botox as normal and your standard pricing as overcharging. The average Groupon aesthetics customer visits 1.3 times and never returns at full price. But the damage extends beyond that client. Groupon's search presence means prospects Googling your practice name may encounter your discount history before your premium positioning.
RealSelf has inserted itself between your practice and the patient research journey. For searches like "is [treatment] worth it" and "[treatment] reviews," RealSelf ranks on page one while your website doesn't appear until page three. Patients form opinions about procedures and providers on RealSelf's platform, where your profile exists alongside every competitor in your area and where RealSelf controls who gets visibility through paid placement.
Allergan's Alle app and Galderma's ASPIRE program are loyalty systems built for manufacturers, not practices. Your clients earn points at your med spa, but those points can be redeemed at any participating provider. The programs incentivize product loyalty (Botox vs. Dysport), not practice loyalty. A patient with 2,000 Alle points will visit whichever provider offers the next available appointment, because the loyalty relationship is with Allergan, not with you.
Treatment bundling is where the real margin lives, and most med spas leave it entirely to the in-room consultation. A Botox client is a candidate for fillers, chemical peels, and laser treatments. A CoolSculpting client should be presented with skin tightening and body contouring packages. But the website treats each treatment as an isolated service page, the booking system captures single-treatment appointments, and the entire cross-sell opportunity depends on whether the aesthetician remembers to mention it during the visit.
What we actually fix
Premium repositioning detaches from discount history. Authority architecture, provider showcases, and treatment philosophy content that rebuilds the brand above Groupon associations.
First-party review systems reduce RealSelf dependency. On-site testimonials, Google review generation, and treatment-specific social proof that keeps the trust-building moment on your website.
Treatment journey architecture increases per-client revenue. Bundle presentation, complementary treatment recommendations, and multi-service consultation paths that raise average transaction values from single treatments to complete aesthetic protocols.
Membership program infrastructure creates practice-level loyalty. Monthly membership enrollment and management systems that build retention around your practice instead of ceding the loyalty relationship to manufacturer rewards programs.
Systems we build
Each capability applies specifically to medical spas operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We built our client base on Groupon deals. How do we transition to premium pricing without losing volume?
You don't transition the Groupon clients. You build a parallel acquisition channel that attracts premium patients who never saw you on Groupon. Treatment-specific SEO pages for "best Botox provider [city]" and "medical-grade facial rejuvenation" attract patients searching on quality, not price. Meanwhile, your existing Groupon clients see membership offers that move them from one-time discount visits to recurring relationships at sustainable margins. The goal isn't converting deal-seekers into premium clients. It's building a new pipeline of patients who found you through authority, not discounts.
RealSelf ranks above us for every treatment we offer. How do we compete with that?
You don't outrank RealSelf for broad procedure queries like "is CoolSculpting worth it." You outrank them for local treatment searches: "Botox near me," "CoolSculpting [city]," "lip filler provider [neighborhood]." These are the searches from patients ready to book, not research. We build treatment-specific landing pages optimized for your service area, combined with an on-site review system that generates authentic testimonials Google can index. Over time, patients find your practice directly instead of discovering you as one option on RealSelf's comparison page.
Our average client books one treatment at a time. How do treatment bundles actually work digitally?
Most med spa websites list treatments like a menu. We restructure around treatment journeys. A patient viewing your Botox page sees a "Complete Rejuvenation Protocol" section that pairs injectables with skin resurfacing. CoolSculpting pages include body contouring packages with skin tightening. The consultation booking form asks about multiple areas of concern, not just one. When your digital infrastructure presents complete aesthetic planning as the norm, average transaction values climb from single-treatment visits to multi-treatment protocols worth $1,500-3,000+.
This works for:
Med spas ready to escape discount positioning and rebuild premium brand equity
Practices with skilled providers whose credentials deserve better digital presentation
Aesthetics businesses building membership models for recurring revenue
This is not for:
Practices whose primary growth strategy is Groupon deal volume
Med spas without before/after documentation or provider credentials to showcase
If escaping discount dependency and rebuilding premium positioning matter to your med spa, we should evaluate your current digital infrastructure.