Industry Focus
Dental Practices
Digital Infrastructure
PPO reimbursements shrink every year. DSOs open locations in your zip code. Your front desk is too busy to work the recall list. The practices that thrive build digital systems that attract high-value cases and reactivate dormant patients automatically.
Operating Reality
Most dental practice websites are built by companies that also serve plumbers and chiropractors. They don't understand your business model:
Your real competition isn't the solo practitioner across town. It's Aspen Dental spending $200M/year on national advertising, ClearChoice dominating implant searches, and SmileDirectClub convincing patients they don't need you for ortho. Corporate dentistry is consolidating your market while you rely on word-of-mouth.
PPO fee schedules compress every renewal cycle. The practices surviving on insurance-driven patient volume are watching margins erode in real time. Attracting fee-for-service patients requires an entirely different digital strategy than showing up in Delta Dental's provider directory.
Your PMS is sitting on thousands of dollars in unscheduled treatment and overdue recalls. Dentrix, Eaglesoft, and Open Dental all track it. But your front desk, already handling 80+ calls per day, cannot manually work reactivation lists. The patients quietly leave, and you replace them with new patients at 10x the acquisition cost.
A schedule full of prophys at PPO rates is a treadmill. The practices growing production per visit are the ones whose websites actively position for implants, cosmetic cases, and sedation dentistry, attracting patients who choose on quality rather than network status.
What we actually fix
Local SEO dominates the 3-pack. Google Business optimization, citation consistency, and review generation systems push you into the top positions where patients actually call.
Trust signals convert visitors to patients. Modern design, staff profiles, and patient testimonials build confidence before the first appointment.
Online booking reduces friction. Smooth scheduling integration means patients book when they're ready, not when your front desk is available.
Systems we build
Each capability applies specifically to dental practices operations.
Proof and context
Common questions
How do you help us compete against DSOs like Aspen Dental and Heartland that are opening locations in our area?
DSOs win on ad spend but lose on local trust. Google's local algorithm favors single-location practices with strong review profiles and consistent local signals. We build your Google Business Profile into the dominant local listing, generate review velocity that outpaces corporate review programs, and create content that highlights what DSOs structurally cannot offer: continuity of care with the same doctor, unhurried appointments, and treatment plans driven by clinical judgment instead of corporate production targets.
Our schedule is full but production is flat. Can you help attract higher-value cases?
This is the most common problem we solve for dental practices. Your website is attracting prophy patients but doing nothing to position you for implants, veneers, Invisalign, or full-mouth rehabilitation. We build procedure-specific landing pages optimized for high-intent searches like "dental implants near me" and "cosmetic dentist [city]" with before-and-after galleries, financing information, and case documentation that pre-sells the value of comprehensive care before the patient ever sits in your chair.
We have thousands of overdue recalls in Dentrix. Can your systems help reactivate them?
Yes. We build automated email and SMS reactivation sequences that trigger based on overdue recall status from your PMS. These aren't generic "we miss you" emails. They include specific messaging about overdue treatment, insurance benefits expiring at year-end, and direct online scheduling links that bypass your overwhelmed front desk. Most practices recover 15-25% of dormant patients within the first 90 days.
This works for:
Practices ready to invest in sustainable patient acquisition
Dentists with capacity for the new patients we generate
Multi-location groups needing flexible local systems
This is not for:
Practices without review generation capacity
Dentists seeking only social media presence
If local search dominance and patient acquisition matter to your practice, we should evaluate your current digital infrastructure.