Industry Focus
Veterinary Clinics
Digital Infrastructure
Mars Veterinary Health owns Banfield, VCA, and BluePearl. NVA is acquiring clinics at record pace. Banfield sits inside every PetSmart in America. Your independent practice delivers better medicine, but corporate consolidation is reshaping how pet owners find and choose veterinary care.
Operating Reality
Veterinary medicine is undergoing the most aggressive corporate consolidation in its history, and most independent practice websites are built as if it's still 2015:
Mars Veterinary Health (Banfield, VCA, BluePearl, AniCura) is now the largest veterinary care provider in the world. NVA and Pathway own 1,400+ additional clinics. These aren't just competitors. They're systematically acquiring practices in every market and deploying corporate marketing resources that no independent practice can match individually. Banfield alone has a presence inside 1,000+ PetSmart locations, capturing pet owners at the point of purchase.
Banfield's Optimum Wellness Plans have over 3 million enrolled pets. These aren't just preventive care packages. They're retention mechanisms. Pet owners paying $40-60/month for a wellness plan face a financial switching cost that keeps them locked in even when they're dissatisfied with the care. Independent practices without their own wellness plan alternative are fighting against sunk-cost psychology.
The veterinary staffing crisis is the worst in the profession's history. DVM vacancy rates exceed 15% in most markets. Credentialed veterinary technicians are even harder to find. Every appointment slot is now a scarce resource. Practices that treat digital marketing as "get more new patients" without capacity management are overloading already burned-out teams and accelerating staff turnover.
Telemedicine apps and AI symptom checkers are intercepting the initial "is this normal?" moment that used to generate a phone call. Pawp, Airvet, and now ChatGPT-powered pet health tools are training pet owners to self-triage before contacting a clinic. When the app says "monitor at home," you lose a visit you never knew about.
What we actually fix
Local SEO dominates pet-related searches. Google Business optimization, review generation, and local content ensure you appear when anxious pet owners search.
Trust signals convert worried owners. Modern design, staff profiles, facility showcases, and patient testimonials build confidence for pet parents researching care.
Emergency visibility captures urgent needs. SEO optimization for "emergency vet near me" and related terms positions you when pet owners need you most.
Systems we build
Each capability applies specifically to veterinary clinics operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
Banfield is inside the PetSmart where our clients shop. How do we compete with that kind of foot traffic advantage?
Banfield's location advantage is real but their service model creates its own vulnerabilities. Corporate clinics have high DVM turnover (pet owners rarely see the same doctor twice), rigid appointment slots, and treatment protocols driven by corporate profitability metrics. We build content that makes these structural disadvantages visible: "Questions to ask before choosing a vet" content, comparison pages that highlight continuity of care, and review generation systems that amplify the relational advantage your practice delivers. Pet parents who research beyond the PetSmart convenience factor are your ideal clients, and they're actively searching online.
We're struggling to hire DVMs and techs. Should we even be marketing for new patients right now?
Yes, but strategically. Instead of broad "accepting new patients" messaging, we position your practice for the highest-value patients: wellness plan enrollments, multi-pet families, and clients seeking specialty services you offer. We also build capacity management into your booking system. Online scheduling that limits new patient slots to available capacity, automated waitlists for preferred appointment times, and no-show reduction sequences that protect your scarce DVM time. The staffing crisis makes every appointment slot more valuable. Your digital systems should treat them that way.
We want to compete with Banfield's wellness plans. Can you help us launch our own?
This is one of the highest-impact moves an independent practice can make. Wellness plans create recurring revenue, increase visit compliance, and build the switching cost that keeps clients from drifting to corporate alternatives. We build the digital enrollment and presentation infrastructure: a dedicated wellness plan page that clearly communicates value versus Banfield's offering, online enrollment forms, and automated renewal sequences. Most practices see 20-30% enrollment among existing clients within the first year when the plan is properly presented on the website and reinforced through email.
This works for:
Practices competing against corporate veterinary chains
Clinics with capacity for the new patients we generate
Hospitals offering specialty or emergency services
This is not for:
Practices without review generation capacity
Clinics satisfied with current patient volume
If patient acquisition and local market dominance matter to your practice, we should evaluate your current digital infrastructure.