Industry Focus
Moving Companies
Digital Infrastructure
Moving.com and HireAHelper sell your leads to 3-5 competitors. Your estimators spend half their week on quotes that never convert. Rogue operators underbid with no FMCSA authority. The moving companies growing are the ones that own their lead pipeline and pre-qualify before dispatching an estimator.
Operating Reality
The moving industry has structural problems that generic website builders don't understand because they've never dispatched a truck:
Shared lead economics are destroying your margins. Moving.com, HireAHelper, and Angi sell each lead to 3-5 movers. Your estimator drives 45 minutes to a home, performs an hour walkthrough, and builds a detailed quote. The customer takes the lowest bid. Your close rate on shared leads: 8-12%. Your cost per booked move from these sources: $400-800+. And rising.
Rogue operators undercut legitimate movers and poison the industry's reputation. Unlicensed movers with no FMCSA authority, no cargo insurance, and rented trucks bid 30-40% below your price. Some hold furniture hostage for additional charges. The resulting consumer complaints and news coverage make every homeowner suspicious of every mover, which means your website must overcome an industry-wide trust deficit before you can even discuss pricing.
Your estimator is your most expensive resource, and your website wastes their time. In-home estimates take 2-3 hours including drive time. Without pre-qualification, your estimators spend half their week on moves that were never going to close: studio apartments below your minimum, price shoppers getting five quotes, and people who haven't committed to actually moving yet. Every wasted estimate is revenue you could have earned on a qualified opportunity.
One negative review from a move where a lamp broke can suppress your Google Maps ranking for weeks. Moving is the only industry where the customer entrusts you with every physical object they own, every item has sentimental value, and the emotional state at both ends of the transaction is maximum stress. The review asymmetry is severe: satisfied customers rarely write reviews unprompted, but a customer with a scratched dresser will write a novel.
What we actually fix
Direct quote capture owns the lead. Quote request forms that gather move details upfront-origin, destination, inventory, timing-for accurate estimates before your team invests phone time.
Service area SEO captures local demand. Programmatic pages for each city and route you serve, targeting "movers near me" and destination-specific searches in competitive markets like Los Angeles, New York, and Chicago.
Trust signals convert nervous movers. Reviews, insurance documentation, licensing credentials, and reliability guarantees prominently displayed throughout the site to overcome the default skepticism homeowners bring to the moving industry.
Year-round content marketing smooths seasonal demand. Moving guides, neighborhood spotlight content, packing tips, and corporate relocation resources keep your site generating leads even during the slow winter months.
Commercial relocation positioning captures higher-value moves. Dedicated content and conversion paths for office relocations, corporate employee moves, and specialty logistics that command premium pricing and longer contracts.
Review generation and management builds compounding trust. Automated post-move review requests, strategic placement of testimonials, and reputation monitoring that turns every successful move into a marketing asset.
Systems we build
Each capability applies specifically to moving companies operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We spend $8K/month on Moving.com and Angi leads. Can we actually replace that?
Systematically, yes. Shared leads close at 8-12% because the customer is simultaneously talking to 3-5 movers. Organic leads from your own website close at 25-35% because the homeowner chose your company specifically. We build route-specific SEO that ranks your pages for "movers from [city A] to [city B]" and "moving company in [city]" searches. These are exclusive leads. Nobody else gets them. As your organic pipeline grows, you reduce aggregator spend while increasing booked moves. Most movers begin cutting platform budgets within 5-7 months.
Our estimators waste too much time on quotes that never close. How do you fix that?
Your website currently treats every inquiry the same. A studio apartment local move and a 5-bedroom cross-country relocation enter the same "request a quote" form. We build multi-step intake forms that capture home size, inventory photos, move date, origin, destination, and special requirements before your estimator invests time. This allows you to provide ballpark ranges remotely, filter out moves below your minimums, and prioritize in-home estimates for qualified prospects. The goal is cutting estimator windshield time by 40-50% while increasing close rates on the estimates they do perform.
We're licensed with FMCSA for interstate moves. Does that matter for marketing?
It's one of your most powerful differentiators and most underutilized marketing assets. The moving industry has a serious rogue operator problem. Unlicensed movers underbid, hold furniture hostage, and generate complaints that make customers skeptical of the entire industry. We build content that positions your FMCSA authority, DOT number, cargo insurance, and BBB standing as proof of legitimacy. We also create educational pages like "how to verify a moving company is licensed" that rank for consumer research queries and position every unlicensed competitor as a risk. Your regulatory burden becomes your competitive moat.
This works for:
Moving companies ready to reduce lead source dependency and own their leads
Operations with capacity for increased quote volume from organic sources
Companies expanding into new service routes or geographic markets
Movers in competitive metros like Los Angeles, New York, and Chicago needing local SEO dominance
Commercial relocation firms seeking direct corporate client relationships
This is not for:
Movers satisfied with aggregator lead costs
Companies without review generation capacity
If lead ownership and quote generation matter to your moving company, we should evaluate your current digital infrastructure.