Industry Focus
Pest Control
Digital Infrastructure
Rentokil just acquired Terminix for $3.5B, creating a global pest control giant. Orkin's parent company Rollins dominates the other half. These corporations are acquiring independent operators and flooding digital channels with brand spend. Your advantages are same-day response, local pest expertise, and technicians who know your climate's pest pressure. But your website communicates none of that.
Operating Reality
Pest control is undergoing rapid corporate consolidation while consumer expectations around chemical safety and digital experience are rising. Most independent operators' websites are stuck in 2015:
Rentokil's $3.5B acquisition of Terminix created the world's largest pest control provider. Combined with Rollins (Orkin, HomeTeam, Western Pest), two global corporations now control an outsized share of national brand search visibility, B2B contracts, and acquisition pipeline. They're actively acquiring independent operators in every market. The national brands cannot match your same-day response time or local pest knowledge, but they don't have to if prospects never find you.
Homeowners research the chemicals you use before booking. "Is Termidor safe around children?" "bifenthrin pet safety" "natural termite treatment." These searches happen before and after booking. If your website doesn't address specific product safety with EPA data, IPM methodology, and treatment alternatives, prospects either don't book or cancel after Googling your treatment plan. The companies winning the safety narrative are the ones who address it proactively.
One-time reactive treatments are a treadmill. You acquire a customer for $80-150, perform a $200-400 treatment, and never see them again until the next infestation. Quarterly maintenance plans generate $1,200-2,400/year per customer at zero acquisition cost after the first year. But the industry converts less than 20% of one-time customers to recurring plans because the conversion mechanism is a technician remembering to mention it during the treatment, not a systematic digital workflow.
Commercial pest management is your highest-value vertical and your biggest digital blind spot. A restaurant needing monthly pest service for health department compliance generates $2,400-4,800/year. A food processing facility can generate $10,000+/year. But your website markets to homeowners. The facilities manager searching "commercial pest control [city]" or "HACCP pest management" finds Terminix's commercial division because you haven't built the content.
What we actually fix
Emergency SEO captures panic calls. Optimization for urgent, pest-specific search terms ensures you appear when infestations are discovered.
Recurring conversion builds revenue base. System for moving one-time treatments into monthly or quarterly service agreements-the foundation of profitability.
Safety positioning builds homeowner trust. Eco-friendly options, family-safe messaging, and professional credentials prominently displayed.
Systems we build
Each capability applies specifically to pest control operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
Terminix and Orkin dominate search results in our area. Can a local company really compete?
Terminix and Orkin dominate for broad national queries like "pest control." But homeowners with actual infestations search for specific pests in specific locations: "termite treatment in [city]," "bed bug exterminator [neighborhood]," "rodent control near me." These local, pest-specific searches are where independent operators consistently outrank national chains because Google prioritizes local businesses for local intent. We build the pest-specific, location-specific content that captures these high-intent searches. National brands run generic campaigns. You run precision local targeting.
Less than 20% of our one-time treatment customers convert to quarterly plans. How do you improve that?
Because the conversion attempt is a phone call your technician is supposed to make but often doesn't. We systematize it digitally: automated post-treatment email sequences explaining the economics of prevention versus reaction, seasonal pest risk reminders, online plan enrollment with transparent pricing, and re-engagement campaigns before the next pest season arrives. The message is simple. You paid $350 for a reactive treatment. You could pay $99/quarter to never have the problem again. When this message is delivered systematically instead of depending on a technician remembering to mention it, conversion rates reach 30-40%.
Homeowners ask about chemical safety before we even arrive. How do we address that?
They're Googling "is bifenthrin safe for dogs?" and "natural pest control alternatives" before they book. If your website doesn't address safety proactively with specific product information, EPA registration data, IPM methodology, and pet-safe treatment options, you lose to the company that does. Or worse, the customer cancels after booking because they found alarming information elsewhere. We build dedicated safety and methodology content that demonstrates your scientific approach, addresses specific chemical concerns, and positions your IPM framework as thoughtful and informed, not just spray-and-pray.
This works for:
Pest control companies building recurring client bases
Businesses with capacity for emergency call volume
Companies differentiating on service quality
This is not for:
Startups without review generation capacity
Companies competing primarily on lowest price
If emergency visibility and recurring revenue matter to your pest control business, we should evaluate your current digital infrastructure.