PEP Real Estate
peprealestate.com133K+ annual impressions from organic search, outranking LoopNet on key Soho queries
We built a programmatic SEO and lead capture system for a boutique Soho landlord to reclaim search visibility from aggregator platforms. The result was direct demand for owned inventory, bypassing third-party listing dependence.
6 weeks · Programmatic SEO · Lead automation · CRM integration
Results
Verified in analytics data
Annual impressions
133K+
Impressions growth
+308%
Page one rankings
10+
Lead growth
10×
Where They Started
PEP owns premium commercial properties across Soho's most sought-after addresses. Their inventory was being commoditized by aggregator platforms that controlled search visibility and tenant acquisition. The objective was direct search demand for their own properties.
Search results dominated by LoopNet and aggregators
No direct tenant relationships from organic search
Manual inventory updates with no automation
Lead data fragmented across systems
What We Built
Competitive keyword analysis
Identified high-intent keywords dominated by platforms and mapped a path to outrank them through structure, relevance, and scale.
Programmatic page architecture
Built dedicated landing pages for each building, floor, and unit targeting location-specific and asset-specific searches.
Technical SEO foundation
Implemented schema, internal linking, and site architecture signaling authority in Soho commercial real estate.
Direct lead capture
Connected inquiry forms directly to CRM, eliminating aggregator dependency and platform commissions.
The Complete Picture
Position #6
Short-tail ranking directly competing with LoopNet. Verified in Search Console.
Position #7
Page one ranking with consistent monthly impressions.
Position #5
Top-five placement for high-intent tenant searches.
Position #2
Near-dominant ranking capturing approximately 26 percent of clicks.
10×
10× increase in qualified inquiries through owned search traffic and CRM integration.
This model applies to operators competing against aggregators in local or vertical search. When inventory is structured programmatically and paired with technical SEO and direct capture, demand shifts from platforms to owned channels.
If aggregators control your search visibility, request an audit.
30 minutes. We review your competitive landscape and where leverage exists.
