The Value of Architecture
Laying the Foundation for Exponential Social Media Growth
We built the social media and email marketing foundation for a Beverly Hills luxury brokerage specializing in architecturally significant properties. That foundation has since compounded into a major digital presence.
The Results
Verified metrics from real analytics data
90K
38.5K
8.1K
Where They Started
The Value of Architecture (TVOA) is a luxury real estate brokerage founded by Brian Linder, a licensed architect whose distinct vision positions TVOA at the intersection of architecture and real estate. Their inventory consists of 'properties with design integrity'—from Neutra masterpieces to contemporary hillside estates. We were brought in to build a social media and email marketing foundation that would help amplify their unique positioning to design-conscious buyers.
Social media presence in the hundreds of followers
Untapped potential for reaching design-focused audiences
Room to build direct relationships with high-net-worth collectors
Opportunity to create systematic lead nurturing through email
The Strategic Execution
A systematic approach to solving complex digital challenges
Social Media Foundation
Built the initial social media strategy and content approach for Instagram and Facebook. Established posting cadence, content themes, and engagement tactics that could scale over time.
Content Strategy Development
Created a content framework focused on architectural storytelling—property spotlights featuring architect bios, design history, and what makes each property significant to collectors.
Email Marketing System
Implemented a lead magnet and email nurturing system to capture and segment design-conscious prospects. Built automated sequences for different buyer preferences.
Handoff for Scale
Delivered documented systems and strategies that the TVOA team has since executed and expanded. The compounding growth to 90K+ Instagram followers reflects their continued execution of this foundation.
The Complete Picture
A detailed breakdown of every key metric and what it means
90K
From hundreds of followers when we started to 90K today. The foundation we built has compounded through consistent execution of the content strategy.
38.5K
Facebook presence grew from minimal following to over 38,000 engaged followers interested in architecturally significant properties.
8.1K
The YouTube channel has grown to over 8,000 subscribers showcasing architectural property tours and design insights.
+180%
During our engagement, Instagram post engagement increased 180% through the content strategy and posting cadence we established.
42%
Email campaigns achieved 42% average open rates—well above industry standard—through segmented audiences and curated content.
Compounding
The systems and strategies we put in place continue to drive growth. Brian and his team have built on this foundation to reach their current scale.
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