The Value Of Architecture

Where They Started

TVOA had built a reputation as the definitive source for architecturally significant properties in Beverly Hills and beyond. Their portfolio included homes designed by Richard Neutra, Frank Lloyd Wright disciples, and contemporary masters—properties that attracted design collectors, architects, and high-net-worth buyers who valued provenance as much as square footage. They were featured in Architectural Digest, Dwell, and the LA Times. The audience existed. The inventory was exceptional. Yet when potential buyers encountered the brand, there was no mechanism to capture interest, nurture relationships, or convert attention into action. The complications were structural. First, their social presence consisted of a few hundred followers despite years of editorial coverage—organic reach was effectively zero because no content system existed to distribute their story at scale. Second, they had no direct channel to their most valuable audience: design collectors and architecture enthusiasts who discovered properties through press coverage but had no way to stay connected. Email capture was nonexistent. Third, their content existed in fragmented form—beautiful photography, architect biographies, property histories—but without a distribution framework, each piece died after its initial publication. Fourth, the internal team was small and focused on transactions, not marketing operations. They needed systems that could run with minimal ongoing intervention. We were engaged to build the infrastructure required to turn this positioning into measurable engagement—and to do it in a way that could eventually be handed off and scaled internally.