Law Firm Web Design

A personal injury firm in Manhattan was spending $8,000 a month on Google Ads driving traffic to a website built on a FindLaw template. The site had stock photos of gavels, generic practice area descriptions copied from legal directories, and a contact form that asked for more information than a bar application. Their cost per signed case was $1,200. We rebuilt their site with attorney video introductions, case result pages organized by practice area with specific (anonymized) outcomes and settlement amounts, and a simplified intake form that captured just enough information for a 10-minute qualifying call. Their cost per signed case dropped to $340 within four months -- not because the ads changed, but because the site stopped losing the prospects the ads paid to attract. Law firm websites fail for a specific reason that most web agencies do not understand: legal clients are not shopping for a commodity. They are terrified, often dealing with the worst moment of their lives, and looking for someone they can trust with a life-altering decision. A website that looks like a template -- with the same stock courthouse photo every other firm uses, the same 'aggressive representation' language, and the same wall of text about decades of combined experience -- does nothing to build that trust. What builds trust is specificity. An attorney bio that mentions they have argued before a specific court, not just that they have 20 years of experience. A case results page that describes the situation, the challenge, and the outcome in enough detail that a prospect recognizes their own problem. A practice area page that explains the actual process a client will go through, step by step, instead of listing statutes. We build law firm websites that treat every page as an opportunity to demonstrate competence rather than claim it. We also understand the regulatory constraints. State bar advertising rules vary significantly -- what is permissible in New York differs from California or Texas. Terms like 'specialist' or 'expert' are restricted in most jurisdictions. Testimonials require specific disclosures. Past results disclaimers must appear in proximity to case outcomes. We design with these constraints from the start so your compliance review is a formality, not a rewrite. The firms that hire us have typically outgrown the directory-provided template approach and want a site that reflects the caliber of their practice. If your firm handles cases worth $100K or more, your website cannot look like it costs less than your retainer.