Logo Design

A logo is not decoration. It is the first signal of who you are and the last thing customers remember.

Most logos are designed to look good in a presentation. Ours are designed to work. That means versatility across every medium, immediate recognition at any scale, and the structural integrity to represent your business for decades without feeling dated. A logo is foundational infrastructure, not a cosmetic upgrade.

How this capability is applied

Strategic Foundation

Every mark starts with positioning. The logo expresses strategy, not just aesthetics.

Infinite Scalability

From 16px favicons to 16-foot signs. Designed to hold integrity at every size.

System Thinking

Logos are delivered as part of a complete identity system with usage rules and variations.

Future-Proof Design

We avoid trends that date quickly. The goal is a mark that lasts 10+ years without feeling stale.

How We Work

01

Discovery

Understand your business, competitors, and the strategic territory your mark must occupy.

02

Exploration

Develop multiple directions exploring different approaches to visual identity.

03

Refinement

Selected direction refined through iteration until every detail is resolved.

04

System Delivery

Final logo delivered with variations, color specifications, and usage guidelines.

See It In Action

Real work that delivers real results

Logo design system showcase

Marks built for every context

Brand identity applications

Consistency across touchpoints

Deliverables

Primary logo mark
Logo variations (horizontal, stacked, icon-only)
Color specifications (RGB, CMYK, Pantone)
Clear space and sizing rules
Usage guidelines document
All source files (AI, SVG, PNG, PDF)

Common Questions

If this approach aligns with how you operate, we can evaluate your current systems.

Request an audit