Woodrow on 30th
>7% click-through rate with full attribution to tour bookings
We rebuilt the measurement and paid search system for a Baltimore student housing property so ad spend could be tied directly to leasing interest. For the first time, tours were attributable to specific campaigns and keywords.
4 weeks · Paid search · Conversion tracking · Attribution
Results
Verified in analytics data
Click-through rate
>7%
Conversion tracking
100%
Budget efficiency
Optimized
Where They Started
The property faced a fixed academic-year deadline with units to lease. Previous advertising lacked reliable conversion tracking, making it impossible to tie spend to leasing interest. The objective was attributable tour bookings before the academic year began.
Fixed leasing deadline tied to the academic calendar
No reliable conversion tracking on prior campaigns
Ad spend could not be tied to tour bookings
No confidence in scaling or adjusting spend
What We Built
Measurement foundation
Implemented conversion tracking so inquiries and tours were tied directly to ads and keywords for the first time.
High-intent targeting
Launched campaigns targeting active student housing searches near campus, prioritizing terms with demonstrated leasing intent.
Efficiency structure
Structured budgets around qualified engagement and tour actions rather than impressions or clicks.
Attribution and optimization
Used attribution data to confirm resonance and adjust spend, tying tour bookings to specific campaigns.
The Complete Picture
>7%
CTR exceeded 7 percent while maintaining efficient CPC, confirming targeting accuracy.
100%
All inquiries and tour requests tied directly to ads and keywords.
High intent
Focused on location- and intent-specific student housing searches.
Full funnel
Ad spend connected directly to tour bookings.
Fast launch
Campaign deployed within days to meet academic-year deadlines.
This model applies to businesses facing deadline pressure without attribution clarity. When measurement is established first, paid spend can be directed toward real outcomes rather than activity.
If you are spending without attribution, request an audit.
30 minutes. We review your tracking setup and where signal is being lost.
